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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to allstarprinting.com.

All Star Printing August 20, 2019


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
All Star Printing
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





Design Without Geometry is Pointless


Strengthening Customer Relationships


Let Your Product Shine Through


Dreaming of a Good Night’s Sleep?
A Message From All Star Printing
The Way I See It

Good Enough Never Is…

“Oh, it’s good enough.” You hear it every day. Claiming something is “good enough” can sometimes mean something could have been done better, but wasn’t. Good enough sometimes means not investing the time needed to get the job done right. It means not listening when the customer explains what she wants, and then making guesses about the details of her project. If we always settled for good enough, we would not be serving our customers to the best of our ability.

Here’s the way I see it: Good enough ... isn't. At our print shop, we strive to provide you with the best in high-quality printing, so we refuse to settle for good enough. When you come into our print shop, we want to exceed your expectations by providing you with real "we care" customer service, and delivering printing you can be proud of.



Idea of the Week
How Geometry Inspires Design

Geometry is an integral part of design from start to finish.

Architects use geometry to divide space when generating schematic designs. Artists use repetitive sequences like fractals or cubes to create rich patterns or abstract images. And design professionals use shapes, symbols, and symmetrical layouts to create pages that are balanced and visually stimulating.

As humans, we’re wired with a positive intuitive response to images that are proportional. By regulating lines and symmetry in your designs, you can create a stronger sense of relationship between elements in your design or the visual cues you’re sending. Want to make your image more engaging? Geometry can be used to position your artwork by locating the diagonals and by using the rule of thirds.

Locating the Diagonals

One of the simplest geometric design tools is to locate the diagonals in a composition.

The diagonals, from corner to corner of any square or rectangle, cross at the center of an image and naturally draw the eye to this intersection. Diagonal divides create an organizational reference point for you to use when generating layouts. Positioning key elements of your design near the cross point will naturally draw the eye, and objects should naturally balance around this optical center.

414-HikingClub.jpg

Elements along the diagonal axes will appear more visually steady and purposeful, implying direction or movement as they pull the viewer’s eye along that line. Key elements placed outside these axis lines will create a small pause for the viewer or create a sense of tension or imbalance.

Use the Rule of Thirds

The rule of thirds suggests that when a rectangle or square is divided into thirds vertically and horizontally, the four intersecting points within the composition are the optimal focus points.

Use intersecting points to draw attention to the most critical elements of your design.

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For example, viewers are more naturally drawn to people’s eyes. When you place a face within your grid, try placing your subject’s eyes near the intersection point to give the image a clear focal draw. And remember that off-center compositions are more pleasing to the eye: for maximum impact, position key elements in the outside thirds of your layout rather than directly in the center.

Thought geometry was just for math class? Think again. The principles of proportion and symmetry can help you craft designs that are balanced, seamless, and striking.



See more great ideas like this!
Click here to visit the All Star Printing Ideas Collection.

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Marketing Tip
Ways to Connect with Your Customers


Here are a few ways to connect with your customers and increase your brand loyalty:

  • Keep customers in the loop with a monthly newsletter. Announce new products and services, introduce new staff, and offer helpful industry tips and news.

  • Encourage customer input on social media. Ask customers for their feedback, opinions, and input, and always take time to respond to their questions or comments.

  • Remember that negative reviews offer an excellent opportunity to show you care about your customers. Quickly resolve any complaints and reestablish credibility by apologizing, offering refunds, future discounts, gift cards, etc.

  • Partner with a similar business to benefit your customers. For example, if you own a veterinary business, consider partnering with a dog grooming salon to offer a discount on their next trim.

  • Become a resource to connect your customers with an important influencer in your industry. For example, host an exclusive meet-and-greet event or create a podcast for an influencer to answer customer questions.

If you’d like help connecting with your customers in print, our creative team would love to help! Check us out online or send us an email today.



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Uncommon Product
Clear Labels


Sometimes the solution to standing apart from your competition doesn’t mean creating bolder, brighter packaging, but rather the exact opposite. Clear labels are a creative and unique way to take the pressure off inventive packing and put the focus back on your products. In some situations, labels can be obstructive and take away from the quality of your products, or a product’s natural appeal.

Clear labels can provide valuable information, while also providing clear visibility of your product. Clear labels are also considerably cheaper to produce than pre-printed boxes and bags, providing a no-label appearance. In addition to product packaging, clear labels can also be a great addition to marketing materials, labeling boxes, direct mail, and much more.

Clear labels have a layer of opaque white ink that is behind the colored areas of the label to ensure they are readable. They are also available in a wide variety of custom shapes and sizes.

If you’d like help designing the perfect clear label, our team of experts is here to help! Give us a call today.



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Tech Tip
Technology That Can Help You Sleep Better


While we’ve often been told to avoid technology at bedtime (such as watching TV or looking at your phone before going to bed), there are many creative tech solutions that are designed specifically to help you sleep better. Here are just a few popular examples:

  • The Somneo Sleep & Wake-Up Light Therapy Lamp gradually increases light before alarm time, or offers relaxation before sleep by gradually decreasing light and optional sound.

  • Calm, named the 2017 iPhone app of the year by Apple itself, promises to help users sleep better, boost confidence and reduce stress and anxiety, all with the help of guided meditations, soothing music, and bedtime stories.

  • Aromarest is a lamp, diffuser, and white-noise machine all in one. It can be configured to emit the scent of lavender at bedtime which has been proven to help users relax, play soothing sounds, and simulate sunset and sunrise.

  • The Dodow Sleep Machine is a light-based sleep aid device that projects light onto the ceiling, encouraging users to synchronize their breathing rhythm to the light, inhaling when the beam expands and exhaling when it retracts. The rhythmic breathing is said to stimulate the baroreflex and help users relax and fall asleep within eight minutes.

  • Moona offers pillow temperature regulation with a thermo-regulated pad that keeps a pillow constantly cool.

Did you know that beautiful marketing materials can also help you sleep better Give us a call today if you’d like help creating professional print materials that will do the selling for you!



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