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Return to allstarprinting.com.

All Star Printing December 3, 2019


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
All Star Printing
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip





How black is black enough?


Work Smarter, Not Harder



A Written Promise



Say Bye-Bye to Old Emails

A Message From All Star Printing
The Way I See It

A man walked into his psychiatrist’s office and said, "Doc, every time I see nickels, dimes, and quarters, I have a panic attack! What's my problem?”

“Oh, that's easy,” the doctor answered. “You're just afraid of change.”

Here’s the way I see it: Tony Robbins said it best, “Stop being afraid of what could go wrong, and start being excited of what could go right.”

If your print materials could use some updating, our team is here to make the process of change painless! And remember, other printers may be nearby, but no one comes close.



Idea of the Week
Blacker than Black: Using "Enriched" Black Ink

When we think of colors, we often think of many different shades of each primary color. Take blue for example...it can vary between colors such as baby blue, aqua, turquoise, teal, royal blue, or navy blue.

Many people would assume that the one exception to these color variations is black. After all, we think of black as being absolute darkness, and expect it to appear this way when printed on a document as well. However, black that is used in full-color (process) printing is transparent, like all process inks, and cannot cover ink or paper as thoroughly as you may like.

Although using an opaque black ink may seem like a simple solution, it would cause adverse reactions to other color or high-resolution images that contain black ink. Instead, the wise choice would be to add various "enriched" process blacks to your color menus. Their use should vary according to how and where the black is applied.

Here are two types of enriched blacks to consider using:
  • Rich black. Rich black combines process black with one other process ink (traditionally 100% black and 60% cyan), which causes the black to appear "blacker" because the second ink color increases its density. Use rich black whenever the edges of a black object are fully exposed, or when a black object straddles other image information. And remember, it's only appropriate for objects that are at least a quarter-inch thick.

  • Super black. By combining three process undercolors (50% cyan, 50% magenta, and 50% yellow), you can create the deepest, most satisfying process black you can reproduce on-press. Use super black only when all the object edges are within other colors, or when they bleed off the edge of the page.
Note: Because computer monitors cannot accurately duplicate printed results, the graphic illustrating the use of enriched black is meant only to give an approximation of the end result.

See more great ideas like this!
Click here to visit the All Star Printing Ideas Collection.

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Marketing Tip
Ways to Promote Content


Content promotion helps you work smarter, not harder. It enables you to use your existing content for retargeting new audiences or repurposing it for new channels, without having to create new content each time.

Here are just a few creative ways to promote your content:

  • Get creative when sharing on social media. You can share directly to your page or a to someone else’s page, in groups that you are in, or target specific people or brands whenever possible with mentions and tagging.

  • Create a referral marketing program where you reward loyal customers for sharing your content and promotions. According to a study by Nielsen, 84 percent of people trust recommendations from people they know, making them the most influential form of advertising.

  • Consider social marketing tools like Hootsuite or Buffer to help you schedule content to post at later dates. When cross-posting, try to change up the message slightly for each platform.

  • Create a blog as a content host on your website. Blog posts not only boost SEO rankings, but they are a great place to house product announcements, newsletters, upcoming events or promotions, white pages, industry content, and more. Remember to add social sharing buttons to all blog posts.

  • There is nothing wrong with recycling old content, but be sure to update it with new sources, statistics, and a fresh outlook.

  • Share content links in your email signature, and change them frequently. If recipients are reading your email, chances are they will notice your signature as well.

  • Share your content on relevant subreddits. Find a Subreddit for your industry or niche and then share your content there.



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Uncommon Product
Warranty Documents


Warranty documents benefit both your business and your customers in resolving problems quickly and efficiently. Warranty documents should clarify the warranty terms and conditions and include the warranty period and any other relevant information.

Here are a few different types of warranty documents to consider:

  • Warranty registration cards can be an essential way for manufacturers to track purchases and distribute any follow-up product information.

  • Warranty postcards can be mailed after the purchase, and are a great way to thank a customer for their purchase, as well as provide your contact information should any issues arise.

  • Warranty stickers or seals can be affixed directly on products or packaging, such as an embossed “5-Year Warranty” seal.

  • Warranty certificates are often created as unique documents that are required to claim repairs.

  • Warranty flyers, brochures, and manuals are a great way to offer detailed information. Details should include what product parts and issues the warranty covers, as well as what it does NOT cover. Also, explain how your business will correct warranty issues, such as fixing parts or providing a replacement.

If you need help creating the perfect warranty documents that will highlight the quality of your products and services, give us a call today.



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Tech Tip
Removing Auto-Complete Email Addresses


It can be convenient when Outlook remembers and autocompletes email addresses when creating emails, at least until the addresses become outdated or are typed incorrectly.

Here’s how to remove obsolete and incorrect addresses from Outlook’s autocomplete list.

To remove a single name or email address:

  • Create a new email and enter the name or email you want to remove in the “To” field.

  • Press the down arrow to highlight the entry you want to remove from available matches.

  • Delete the entry by pressing the delete key, or clicking the X on the right of the name.

To clear ALL autocomplete addresses:

  • Go to the File tab, select Options, and select the Mail category.

  • In the Send Messages section, choose Empty Auto-Complete List. Select Yes to confirm.

  • To prevent Outlook from suggesting recipients in the future, uncheck the “Use Auto-Complete List” button and click OK.

If you’d like tips on how to simplify your next printing project, stop by or give us a call today! We look forward to the opportunity to serve you.



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