All Star Printing June 5, 2018

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
All Star Printing
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Whiter Whites With One Button

A Safe and Secure Landing

A Folder with Class

Slice and Dice Artwork
A Message From All Star Printing
The Way I See It

The Company You Keep

Here’s a little story I thought you might enjoy about the company you keep.

A family of parrots had a large, cozy nest in a tree. One morning, when the parents were gone to gather food, a hunter took the two young birds from their nest. One of the birds managed to escape and flew away from the hunter. The bird who escaped joined a loving family and grew up listening to kind words and compassion. The bird who was caught was put into a small cage and heard nothing but harsh, angry words from the hunter.

One day, a passing traveler stopped to rest outside the hunter’s shack. Sensing that someone was outside the window, the parrot exclaimed, “Fool, what are you doing here? Leave, or I’ll cut your throat!” Scared for his life, the traveler continued on his journey and wound up at the farm where the other parrot was. The parrot gently said, “We welcome you, traveler! You are free to stay here as long as you’d like.”

Surprised at his kindness, the traveler told the kind parrot about the mean parrot he encountered down the road. "How is he so cruel and harsh, and you are so kind?" the traveler asked. The parrot explained, “That must be my brother. While I was lucky enough to find a loving family who taught me their ways, sadly, he was taught by the hunter.”

Here’s the way I see it: We are the company we keep. Dr. Steve Maraboli said it best, “If you hang out with chickens, you’re going to cluck; and if you hang out with eagles, you’re going to fly.”

Please consider us for a quote on your next printing project. We promise to help make your sales soar!

Idea of the Week
Master the Light With Custom White Balance

Not so long ago, color photographs were developed and printed in a darkroom. Colors were adjusted using chemicals, graduated color filters, and hundreds of dollars worth of equipment. The process of developing and printing photographs was long and grueling. Fortunately, today, things are different. Film photography has become a fine art, and digital photography has taken the helm because of its quick and efficient turnaround.

In the digital world, images can be edited, re-edited, and manipulated before they go to print. Instead of the enlargers and chemical baths found in traditional darkrooms, we now have the technology that gives us the post-processing power to tweak and change photographs to enhance them, sort of like a digital darkroom.

Adobe Lightroom is an inexpensive post-processing program used by amateur and professional photographers across the globe to edit and refine images. It includes many great features, one of which is a powerful White Balance tool that allows you to make color-tint adjustments that will help normalize the color tones you just couldn't land in-camera.

What Is White Balance And Why Does It Matter?

White Balance, which is measured in Kelvins, represents the temperature of light (cool or warm) recorded by your camera. Kelvins range from 1,500K (very warm) to 15,000K (very cool). It's important to stay aware of your White Balance setting as it could save you hours of editing time later. Most cameras today have pre-programmed presets such as Tungsten, Shade, Flash, Florescent, and Cloudy that all record temperature differently and help you capture colors as accurately as possible.


How Can I Make White Balance Changes In Lightroom?

When things aren't exactly what you're looking for, and you need to make adjustments, there are three ways you can adjust White Balance in Lightroom:

1) Eyedropper tool

Select the eyedropper tool from the Basics Panel and find an area in your image with light gray or neutral tones. Click that spot with the eyedropper tool and let Lightroom calculate the White Balance for you.

Eyedropper tool GIF

2) White Balance presets (RAW images only)

If your image is in RAW format, you'll have a list of White Balance presets available to you through the Basics Panel. Using the White Balance drop down menu, select an option that best describes the lighting conditions you shot in.

White Balance presents GIF

3) White Balance temperature and tint sliders

The temperature and tint sliders are an advanced setting that allows you to manually adjust how warm or cool an image is, in addition to adjusting the tint between green and magenta. This setting is the most powerful option of the three.

White Balance Temperature and Tint sliders GIF

Go ahead and test the waters, and don't worry if you've made a mistake with your settings. Lightroom is a non-destructive editing program, so you can always get back to square one if you've made changes that just don't work well. Simply use the Reset button to remove all adjustments and return your settings to what they were when the image was captured, and you can start again.

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Marketing Tip
Add Landing Pages to Direct Mail

If you’re looking for an easy way to improve your lead generation and boost sales, add landing pages to your direct mail pieces. A landing page is a is a standalone web page with specific information about a product or service that you are promoting.

An ideal landing page targets a specific audience (such as recipients of a direct mail campaign), features a unique URL that looks consistent with your brand image, and is designed with a focused call to action. To entice visitors to provide their contact info, you should offer something of value, such as a free item, coupon, white paper, or chance to win something. For example, if you send a postcard about an exciting new service you provide, you can encourage visitors to visit a web link (your landing page) to learn more and sign up to win a grand prize package.

Because landing pages are easy to track, you can easily create multiple direct mail messages and landing pages to compare and test which performs best.

If you’d like some ideas or suggestions for your next campaign, our creative team would love to partner with you on all your marketing and direct mail needs. Stop by today! And remember, other printers may be nearby, but nobody comes close.

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Uncommon Product
Certificate Folders

Custom printed certificate folders are not only an affordable way to add elegance and importance to your certificate presentation, but they can also commemorate achievements and milestones for years to come.

Certificate folders can be customized in many creative options, including full-color printing and/or various paper colors, coatings, textures, and finishes. For example, a laminate coating can extend the life of your certificate folder and protect it from damage and spills. Foil-stamped seals or embossed logos can also add a classy finishing touch.

Certificate folders are available in either landscape or portrait orientation. They can be customized with a tuck-tab to keep the folder closed when presenting during ceremonies, and can also feature a built-in easel for ease of display.

If you’d like help creating the perfect certificate folder for your organization, our creative team would love to help. Give us a call today!

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Tech Tip
Vector Magic

If you’ve ever been frustrated working with low-resolution logos or non-vector artwork, this is a tip that can save you hours in redrawing images to create vector artwork.

Vector Magic is a low-cost conversion program that converts bitmap images, such as JPEG, GIF, BMP, TIFF, PNG, into quality vector images, such as AI, EPS, SVG, PDF or DXF format.

Vector Magic has a convenient drag-and-drop interface that lets you load, convert, and save images very quickly. It analyzes your image and automatically detects appropriate settings to vectorize it and traces every bit of information available in your image, slicing each edge pixel at precisely the right spot to re-create your original.

You can also easily tweak the settings to eliminate unwanted shapes, connect shapes that have been separated, fix broken lines, and separate shapes that should not be touching in an easy-to-use pixel-style editor.

We have many other tips to save you time when prepping for print. Drop us an email or give us a call today if you have questions or need suggestions. We’d love to hear from you!

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